One of the most critical elements of live event payment processing is timing. If your attendees…
Author: Amy Jo Honey
Behind the Velvet Rope – Live Event Set Up at The Ritz London
Live event set up at The Ritz London is unlike anywhere else in the world. It’s…
The Magic of Sales: Lessons from Meeting Penn of Penn and Teller
When I met Penn from Penn and Teller, I wasn’t just starstruck—I was reminded how powerful…
The Psychology of Sales: Masculine vs Feminine Approaches Compared
In the world of selling, understanding the psychology of sales is essential for building lasting relationships and…
The Secret to Back of the Room Sales Honoring the Sweet Spot of Each Person
In the world of live event sales and back of the room sales, success hinges on…
Back of The Room Sales Teams – What Should Know
When it comes to back of the room sales teams, too many event organizers treat them…
What Are Back of the Room Sales — And Why We Close at 60% While Most Only Hit 10%
In the world of live events, back of the room sales can make or break the profitability…
Feng Shui-ing the Room for Bigger Conversions: The Psychology of Safety in Live Event Sales
The Real Role of Back-of-the-Room Sales Let’s talk about the quiet power moves happening at…
The Coaching Zone Mistake: Why Convenience Beats Complexity in Virtual Event Sales
During the pandemic, like many in the industry, Jamie and I pivoted fast. We helped…
Why Prioritizing Production Over Sales Is Costing Speakers Big Time
Let’s talk about a common … and costly … mistake that many speakers and event…