During the pandemic, like many in the industry, Jamie and I pivoted fast. We helped…
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Why Prioritizing Production Over Sales Is Costing Speakers Big Time
Let’s talk about a common … and costly … mistake that many speakers and event…
Reading Body Language Can Transform Your Live Events
Live events are more than just gatherings… they’re high-energy environments where communication, emotions, and decision…
Coaching from 50 Feet in the Air: How Ropes Courses Create Powerful Transformations at Live Events
Geared up and ready to get 50 feet into the air (see that tiny platform…
The Different Types of Live Events and Why Companies Must Identify the Critical Three
Not all events are created equal. A company hosting an event without a clear strategy…
What I Learned About Live Event Sales from Meeting The Raiders
Selling live events isn’t just about pushing tickets—it’s about creating an experience people can’t wait to…
How Humor Influences Sales for Live Events
If you’ve ever been in a room where someone cracked a joke that had the…
Stop Selling Products Start Selling to Emotional Needs
Selling isn’t about pushing products—it’s about addressing emotional needs. Every customer standing in front of…
Are You Making This Fatal Sales Mistake at Live Events?
You see it all the time. A speaker walks onto the stage, confident, polished, rehearsed. Their slides…
Sales Lessons from The Hulk: What I Learned from Meeting Lou Ferrigno
You never know who you’re going to meet at a live event. One morning, while…