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The Coaching Zone Mistake: Why Convenience Beats Complexity in Virtual Event Sales
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The Coaching Zone Mistake: Why Convenience Beats Complexity in Virtual Event Sales

During the pandemic, like many in the industry, Jamie and I pivoted fast. We helped…

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Coaching from 50 Feet in the Air: How Ropes Courses Create Powerful Transformations at Live Events
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Coaching from 50 Feet in the Air: How Ropes Courses Create Powerful Transformations at Live Events

Geared up and ready to get 50 feet into the air (see that tiny platform…

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The Different Types of Live Events and Why Companies Must Identify the Critical Three
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The Different Types of Live Events and Why Companies Must Identify the Critical Three

Not all events are created equal. A company hosting an event without a clear strategy…

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Stop Selling Products Start Selling to Emotional Needs
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Stop Selling Products Start Selling to Emotional Needs

Selling isn’t about pushing products—it’s about addressing emotional needs. Every customer standing in front of…

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The First 5 Minutes: Why Connection Is the Key to Closing More Sales
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The First 5 Minutes: Why Connection Is the Key to Closing More Sales

In live event sales, most people think the close is the most important part of…

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The Biggest Mistakes Seminar Companies Make That Disconnect Their Audience from the Sale
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The Biggest Mistakes Seminar Companies Make That Disconnect Their Audience from the Sale

Hosting a seminar is like guiding a river full of people in their own canoes…

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