October 21st marks National Apple Day—a celebration of the fruit that has nourished civilizations, inspired…
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Confessions of a Seminar Secret Shopper: Where Your Money Is Really Leaking Out Of Your Business
Most people have heard of mystery shoppers for retail—someone hired to walk into a store,…
How Leaders Accidentally Create a Toxic Work Environment
We’ve all heard it before — “Culture starts at the top.” But most people don’t…
Event Payment Processing Why You Must Take Credit Cards DURING Your Live Event
One of the most critical elements of live event payment processing is timing. If your attendees…
The Coaching Zone Mistake: Why Convenience Beats Complexity in Virtual Event Sales
During the pandemic, like many in the industry, Jamie and I pivoted fast. We helped…
Why Prioritizing Production Over Sales Is Costing Speakers Big Time
Let’s talk about a common … and costly … mistake that many speakers and event…
Reading Body Language Can Transform Your Live Events
Live events are more than just gatherings… they’re high-energy environments where communication, emotions, and decision…
Coaching from 50 Feet in the Air: How Ropes Courses Create Powerful Transformations at Live Events
Geared up and ready to get 50 feet into the air (see that tiny platform…
The Different Types of Live Events and Why Companies Must Identify the Critical Three
Not all events are created equal. A company hosting an event without a clear strategy…
What I Learned About Live Event Sales from Meeting The Raiders
Selling live events isn’t just about pushing tickets—it’s about creating an experience people can’t wait to…