October 21st marks National Apple Day—a celebration of the fruit that has nourished civilizations, inspired…
Live Event Sales System Tips
Confessions of a Seminar Secret Shopper: Where Your Money Is Really Leaking Out Of Your Business
Most people have heard of mystery shoppers for retail—someone hired to walk into a store,…
How Leaders Accidentally Create a Toxic Work Environment
We’ve all heard it before — “Culture starts at the top.” But most people don’t…
Event Payment Processing Why You Must Take Credit Cards DURING Your Live Event
One of the most critical elements of live event payment processing is timing. If your attendees…
Behind the Velvet Rope – Live Event Set Up at The Ritz London
Live event set up at The Ritz London is unlike anywhere else in the world. It’s…
The Magic of Sales: Lessons from Meeting Penn of Penn and Teller
When I met Penn from Penn and Teller, I wasn’t just starstruck—I was reminded how powerful…
The Psychology of Sales: Masculine vs Feminine Approaches Compared
In the world of selling, understanding the psychology of sales is essential for building lasting relationships and…
The Secret to Back of the Room Sales Honoring the Sweet Spot of Each Person
In the world of live event sales and back of the room sales, success hinges on…
Back of The Room Sales Teams – What Should Know
When it comes to back of the room sales teams, too many event organizers treat them…
What Are Back of the Room Sales — And Why We Close at 60% While Most Only Hit 10%
In the world of live events, back of the room sales can make or break the profitability…