October 21st marks National Apple Day—a celebration of the fruit that has nourished civilizations, inspired…
live event sales
Confessions of a Seminar Secret Shopper: Where Your Money Is Really Leaking Out Of Your Business
Most people have heard of mystery shoppers for retail—someone hired to walk into a store,…
How Leaders Accidentally Create a Toxic Work Environment
We’ve all heard it before — “Culture starts at the top.” But most people don’t…
Event Payment Processing Why You Must Take Credit Cards DURING Your Live Event
One of the most critical elements of live event payment processing is timing. If your attendees…
Behind the Velvet Rope – Live Event Set Up at The Ritz London
Live event set up at The Ritz London is unlike anywhere else in the world. It’s…
Feng Shui-ing the Room for Bigger Conversions: The Psychology of Safety in Live Event Sales
The Real Role of Back-of-the-Room Sales Let’s talk about the quiet power moves happening at…
The Coaching Zone Mistake: Why Convenience Beats Complexity in Virtual Event Sales
During the pandemic, like many in the industry, Jamie and I pivoted fast. We helped…
Why Prioritizing Production Over Sales Is Costing Speakers Big Time
Let’s talk about a common … and costly … mistake that many speakers and event…
Kyle Maynard Climbed Mt Kilimanjaro with No Arms or Legs … What’s Your Excuse In Sales?
Amy Honey, Kyle Maynard, Raza Aziz Live events have a way of bringing together the…
Reading Body Language Can Transform Your Live Events
Live events are more than just gatherings… they’re high-energy environments where communication, emotions, and decision…