Amy Honey, Kyle Maynard, Raza Aziz
Live events have a way of bringing together the most unexpected and inspiring experiences. Whether you’re attending, speaking, or selling, there’s something powerful about being in the room where transformation happens. And sometimes, you get the chance to meet someone who redefines what’s possible—someone like Kyle Maynard.
I had the incredible opportunity to be working a live event where Kyle Maynard showed up. If you don’t know his story, Kyle is a world-class athlete, speaker, and best-selling author, known for climbing Mount Kilimanjaro without arms, legs, or prosthetics. He’s living proof that limitations are only as real as we make them.
This experience got me thinking about the power of live event sales and why showing up in the right space, at the right time, with the right people can change everything. Let’s break down the key lessons from that moment and how they apply to selling at live events.
1. The Power of Presence: Why Showing Up Matters
Kyle Maynard didn’t just send a video message. He didn’t write an email. He showed up. And that presence alone shifted the energy in the room.
This is the first golden rule of live event sales:
People buy from those who show up. And this means in every way. Who are you being?
If you’re running an event, selling from the stage, or closing deals in the back of the room, you need to be physically and mentally present. Your energy, confidence, and authenticity are what build trust with your audience.
Takeaway: Be fully engaged in the event—not just when you’re on stage or making a pitch, but throughout the entire experience. The more people see you, the more they trust you.
2. Storytelling Sells More Than Statistics
Kyle Maynard could have listed his accomplishments like a resume. Instead, he told stories. Stories of struggle, persistence, and victory. And those stories moved the audience to feel something real.
This is the second rule of live event sales:
People buy based on emotion, then justify with logic.
When you’re selling at a live event, you don’t need more slides, more facts, or more bullet points—you need more storytelling.
Instead of saying,
“This program has 12 modules and 6 coaching calls,”
say,
“Let me tell you about someone just like you who went through this program and transformed their life.”
Takeaway: Use storytelling to help people see themselves in the success of your product or service.
3. Live Events Are About Connection, Not Just Content
One of the biggest mistakes people make when selling at live events is focusing only on information. But events aren’t just about learning—they’re about connecting. Alot of sales closers say, “Always Be Closing”. We say ‘Always Be Connecting!’
Kyle didn’t just sit in the audience and learn. He engaged with people. He made eye contact. He had conversations. That’s what made the experience memorable.
In live event sales, connection is what closes the sale. When you understand your audience’s fears, desires, and hesitations, you can speak directly to what they need.
Takeaway: Spend more time connecting with attendees before and after your pitch. Conversations convert. And make sure there are plenty of breaks for your sales team to connect with attendee’s.
4. The “In-the-Room” Effect: Why Live Sales Are Different
There’s something about being in the room that makes live event sales different from selling online.
- The energy is high
- The emotions are real
- The urgency is stronger
When people attend an event, they are already invested. They took time out of their schedule, traveled, and made the effort to be there. This means they are in decision making mode.
At an event, you have a unique window of opportunity to inspire action. But you need to create urgency and exclusivity to turn that energy into sales, without it feeling pushy.
Takeaway: Offer something at the event that they can’t get anywhere else—whether it’s a bonus, a discount, or early access. Give them a reason to say YES now.
5. Overcoming Self-Doubt: The Biggest Sales Objection
Kyle Maynard’s story proves that success isn’t about physical ability—it’s about mindset.
And guess what? The biggest sales objection you’ll ever face isn’t money—it’s self-doubt.
Most people don’t say no to an offer because they don’t believe in the product.
They say no because they don’t believe in themselves.
- “This works for others, but not for me.”
- “I’ve failed before—what if I fail again?”
- “I don’t know if I’m ready.”
The best salespeople don’t just overcome objections—they overcome limiting beliefs. And your really great sales people, like Amy and Jamie Honey, can read the limiting belief before it ever comes out of their mouths.
Takeaway: Speak directly to self-doubt. Help people see that they are capable, worthy, and ready to take action.
Final Thoughts: Why Live Event Sales Are Life-Changing
Meeting Kyle Maynard at a live event reminded me why these experiences are so powerful. Live events aren’t just about learning or networking—they are about transformation.
If you’re selling at a live event, you’re not just selling a product or service. You’re selling possibility. You’re giving people a new way to see themselves, a new belief in what’s possible, and a new path forward.
So the next time you step into a live event, ask yourself:
- Am I showing up fully?
- Am I telling powerful stories?
- Am I focusing on connection over closing and content?
- Am I creating urgency and exclusivity?
- Am I helping people overcome their self-doubt?
Because when you master these things, live event sales stop feeling like “selling.” They become an experience—one that transforms lives, including your own.
