If we are going to talk about sales conversions, we have to talk about the yin and yang of sales.
Amy, Why Are We Talking About Masculine and Feminine?
First, let’s clear something up. When I say ‘Yin and Yang,’ I’m not talking about men versus women. I’m talking about energies — feminine and masculine — and what they represent.
Take me, for example. I identify as female, and I can be pretty girly. And I also run a ton of masculine energy. I’m focused, driven, I take risks, and I go after what I want. I push for what I want. That’s Yang energy — masculine energy.
Now, let’s talk about my husband. He’s a rugged, burly, gorgeous Australian man. He’s a former stunt actor and played representative rugby. Aussies call that ‘real football.’ When you Look at him, you’d think, ‘He’s all man.’ That’s a masculine dude. But here’s the twist: he runs a ton of feminine energy. He’s a gentle giant — compassionate, empathetic, nurturing. That’s Yin energy — feminine energy.
So how does this apply to sales?”
Well, The way sales has been done historically is very Yang — very masculine. It’s all about selling, selling, selling. Always be closing. Push, push, push, and Using manipulative tricks and tactics.
Here’s the thing: Consumers are wise to this. They see right through it. And let’s be real: even the most Yang energy types don’t like to be sold this way either
Think about it: No one likes to be sold, but everyone loves to buy.
So if you’re selling with just masculine energy — all push and no receive — you’re losing over half the room already. Your conversions are already going to be low. Most women don’t resonate with pushy sales tactics. And even men are put off by it.
This is where Yin energy comes in.
Yin energy is about receiving, connecting, and creating a safe space for people to explore. Rather than pushing, we are turning up their buying desire. Naturally, in a way that they never feel pushed. My husband and I teach this approach — the art of feminine, Yin sales. And let me tell you, it automatically increases your sales conversions, instantly. Because now you are speaking everyone’s buying language instead of only one form.
We also teach you the tricks and tactics of masculine, Yang sales — but here’s the catch: we teach you so that you never do it. Stop selling like that, it’s killing your sales. This way, no one can ever push you into a decision again.
Think of it as sales Tai Chi — gentle, effective, and powerful. No force, just flow. No pressure, just profits.
By blending Yin and Yang energies in your sales approach, you create an experience that feels natural, empowering, and even enjoyable — for you and your clients. Instead of always be closing…. ALWAYS BE CONNECTING.
Want to learn how? Let’s dive deeper into the Yin and Yang of sales and unlock a whole new level of success. Book a consultation with us.
