If you’re running live events, free or paid, and struggling to convert attendees into buyers, you might have been told that a 12% close rate is good.
We’re here to tell you—it’s not.
In fact, over the last year, across every event we’ve worked on, our lowest close rate was 30% and our highest was 85%. When we average it all out? 60% of the room converts into buyers.
And here’s the kicker: some of the speakers we worked with were brand new! No prior stage experience, no fancy sales tricks—just the right strategy.
So, why is the industry standard so much lower? And how can you start closing more of your room? Let’s break it down.
Why the Industry Gets It Wrong
A lot of the sales training out there teaches pressure-based tactics. The problem?
🔴 People don’t buy when they feel pressured—they buy when they feel safe, empowered, and understood.
Most speakers at live events are either:
✅ Using outdated, pushy sales strategies that make audiences resistant.
✅ Failing to structure their presentation in a way that naturally leads to a decision.
✅ Hoping that “hype” alone will get people to buy.
This is why so many event hosts are leaving millions on the table—because they’ve been taught that 12% is normal.
It’s not.
How We Help Speakers Close 60% of the Room
So, what do we do differently?
1️⃣ We don’t sell—we create an environment where people buy.
Instead of trying to “convince” an audience, we guide them into seeing the solution for themselves.
2️⃣ We use the neuroscience of decision-making.
People make buying decisions based on emotion first, then justify with logic. Our framework taps into how humans naturally make choices.
3️⃣ We don’t have to undo bad habits.
Some of our best results came from first-time speakers because they were coachable and didn’t come in with bad sales habits we had to fix.
4️⃣ We focus on experience over hard selling.
Ever sat through a pitch that felt like a pitch? No one likes that. Instead, we structure talks so that when the offer comes, people are excited to say yes.
But Wait… Grant Cardone Says 12% Is Good?
That’s right—major sales trainers are out here telling people that 12% is a solid close rate for live events.
That means if you have 100 people in a room, you’re expected to only close 12 of them.
But let’s do the math:
🔹 If your offer is $2,000 per person, that’s $24,000 in sales at a 12% close rate.
🔹 At our 60% close rate? That’s $120,000 in sales.
🔹 Even at our worst 30% close rate it’s $60,000 in sales.
Same room, same event—5X the revenue.
What This Means for You
If you’re running events and closing less than 30%, it’s not because your audience isn’t interested.
It’s because your sales strategy isn’t working for human behavior.
The good news? That’s fixable.
Whether you’re a seasoned speaker or brand new, when you use the right process, people don’t need to be convinced—they want to take action.
So if you’re ready to stop leaving money on the table and start closing way more of your room… let’s talk.
The sales industry has conditioned speakers to accept low close rates. But the truth is, you don’t need a bigger audience—you need a better strategy.
12%? That’s for people who don’t know any better. You? You’re about to change the game. 🚀
